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Sales Technique Article - Face the FACTS
© Reggie Johnson
A common misconception most companies have concerning sales is that everything will improve if they only had more customers. They spend countless advertising dollars trying to increase the number of clients.
Most sales people have never been trained how to sell products or services. Companies give training on company procedures, paperwork, etc. They confuse DEMONSTRATING the products with SELLING the products. Knowing how to drive a Lamborghini is not the same as knowing how to entice customers to purchase it.
Research has shown more than 200,000 companies will go out of business each year for the following reasons:
Turnover of Sales People
Lack of Profits
Incompetent Sales Staff
For more on Reggie Johnson visit www.success-tapes.com
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